deepfake
What It Means
Deepfakes are AI-generated videos, audio recordings, or images that make it appear someone said or did something they never actually did. The technology uses machine learning to swap faces, mimic voices, or create entirely fabricated but realistic-looking content of real people.
Why Chief AI Officers Care
Deepfakes pose significant reputational and security risks, as bad actors could create fake content featuring company executives making false statements about products, finances, or strategy. Organizations must implement detection tools and verification processes to protect against deepfake-based fraud, misinformation campaigns, and potential regulatory violations around authentic communications.
Real-World Example
A cybercriminal creates a deepfake video of a company's CEO announcing a fake product recall or merger, then spreads it on social media during market hours, causing stock prices to plummet and forcing the company to spend resources on damage control and public corrections.
Common Confusion
People often think deepfakes are only about celebrity face-swaps in videos, but the technology also includes voice cloning and can target anyone with sufficient photos or audio samples. Many also underestimate how accessible deepfake creation tools have become for non-technical users.
Industry-Specific Applications
See how this term applies to healthcare, finance, manufacturing, government, tech, and insurance.
Healthcare: In healthcare, deepfakes pose significant risks to patient safety and trust by potentially creating fabricated medical t...
Finance: In finance, deepfakes pose significant risks to market integrity and fraud prevention, as they can be used to manipulate...
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Includes:
- 6 industry-specific applications
- Relevant regulations by sector
- Real compliance scenarios
- Implementation guidance
Technical Definitions
NISTNational Institute of Standards and Technology
"AI-generated or manipulated image, audio or video content that resembles existing persons, objects, places or other entities or events and would falsely appear to a person to be authentic or truthful."Source: TTC6_Taxonomy_Terminology
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